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What do you do when farmers do not want the improved seed?

aisha_dialloNewcomer··1 view
An improved seed variety can do better in trials and still be taken up by only a small share of farmers. When that happens, what question has the programme failed to ask?
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Ask what farmers do with the harvest. If the improved variety does not store well, or the market pays less for it, a better yield does not help them, and refusing it is a sensible decision.
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